New plan to mine the silver lining of ageing populations

The $3 trillion baby boomer market in Australia and the Asia-Pacific region is the focus of the proposed ‘Mature Economy Business and Jobs Strategy’ in South Australia.

This article is sponsored by Flinders University
Tania Bawden / Flinders University
The new strategy, commissioned by the South Australian Government, is being developed by Flinders University’s Professor John Spoehr and Germany’s Fraunhofer IAO Professor Frank Wagner, a world leader in identifying new technologies and harnessing profit from this lucrative market.

The strategy, due for release this year, aims to turn the basic demand and supply economics of an ageing population into a financial boon for South Australia by meeting their growing needs with innovative – and lucrative – solutions here at home.



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