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Attention not-for-profits: marketing is not a dirty word

Far from being a dirty word – too sales focused and money-fuelled – marketing, says Sara Berry, is how not-for-profits will survive in the new competitive, consumer-focused landscape.

‘Not for Profits will need to adapt to the changing funding environment and the new world of consumer-directed care in order to flourish and survive’ – Senator Mitch Fifield, the federal assistant minister for social services, 2014.

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